date : 26/03/2026 - category: Systems production

Parmafluid targets India

Parmafluid is strengthening its internationalization strategy by focusing decisively on the Indian market, one of the most dynamic in the fluid power sector. The initiative, developed with the support of communication agencies and specialized consultants, has combined market analysis, business development, and digital innovation with the aim of building a strong and lasting presence.

The project, funded through the 2024 call supporting SME internationalization projects under the PR-FESR Emilia-Romagna 2021–2027 program, began with a review of the company’s communication tools. This revealed a solid and consistent foundation: a clear website, a well-structured product range, and an integrated, enhanced e-commerce platform serving as the main B2B commercial tool.

Building on this, efforts were made to make content more accessible to the Indian market while ensuring communication continuity, also through the use of artificial intelligence tools.

At the same time, focus shifted to commercial development. The support of a Temporary Export Manager enabled the company to establish relationships with local partners, identify distributors and technical operators, and initiate direct supply agreements with Indian companies—an important achievement in a complex and competitive market. Participation in the EXCON trade fair in Bangalore and BAUMA in Munich proved to be key milestones, offering visibility and concrete networking opportunities.

Alongside on-site presence, the project explored new business development channels, from international matchmaking platforms to Indian B2B marketplaces, as well as strengthening social media as tools for engagement and lead generation. A particularly important aspect involved adapting to local operating models, especially in terms of payment systems.

The development activities were supported by extensive networking and market scouting, leading to the identification of partners, buyers, and potential subcontractors, and opening the door to possible local manufacturing collaborations. In such a rapidly evolving market, maintaining a consistent presence, building relationships, and adapting the offering to local needs are essential.

The consultancy also helped strengthen the Parmafluid Group’s brand identity, aligning it with the group’s evolution and supporting its positioning in the Indian market. In this context, the addition of Aliauto and the acquisition and rebranding of Whitefluid Cylinders represent strategic levers to enhance competitiveness and seize new opportunities, both in test bench supply and production outsourcing.